Publishing the Moment was timed just the day before the final dinner, for timeliness and to meet an audience expectation to reminisce on the last seven years of Obama as a comedian. To optimize for the Moment, each video clip was edited for viewing on a vertical screen, something our video editors are readily trained to do since The Post debuted its vertical video player. In anticipation of President Obama attending his final White House Correspondents’ Dinner, The Post social team worked with the video team to create a Moment that was essentially a Twitter-first listicle of Obama’s best jokes throughout his term. Because this was a Twitter-first effort, it made sense to memorialize it within the platform, which proved to be an easy-to-follow story that was retweeted by thousands, letting the world know Fahrenthold has owned this story. We found less than $10,000 over 7 years ,” was later published. The story, “ Trump promised millions to charity. Rather than leaving his efforts in the ephemeral Twittersphere, The Post Politics team collected all of Fahrenthold’s tweets into a single Moment told in chronological order. The pen-and-pad approach was chosen specifically to grab people’s attention, in addition to showcasing that his efforts were on-the-boots traditional journalism. Why handwritten notes on paper? Because no one would notice a photo of a spreadsheet. Post reporter David Fahrenthold made it his mission to fact check the claims of presidential candidate Donald Trump’s charity work, and he wanted people to know he was working on it.įahrenthold decided to publicly report his findings through a series of tweets, tagging several nonprofits and charity organizations, all the while posting photos of his notes, scrawled on a legal pad. The result was a comprehensive summary of the piece that met Twitter users where they were, reusing socially-optimized material like videos, images with quotes and a GIF of the front-page design, with several of the tweets being retweeted hundreds of users. We often had to conceal identities, like in this image, which made the process a little more challenging. They also offered a behind-the-scenes look at what it took to report the story, and the sensitivities they had to address. The tweets went beyond merely rehashing the story. To highlight this huge reporting effort, The Post’s foreign editors seized on the Twitter Moment launch in October, pushing our staff to create a series of tweets that told a narrative while featuring photos and video from the series. Last fall, The Post published a stunning longform piece from reporter Kevin Sullivan on life under the Islamic State. Here are five ways the Washington Post (where I work) has used Twitter Moments.
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